Black Friday: Shoppers spend $9.8B, set online sales record

Shoppers spent a record $9.8 billion online during Black Friday.

Shoppers had online cash registers humming at a record pace on Black Friday, as consumers spent $9.8 billion.

>> Read more trending news

According to Adobe Analytics, which tracks more than 85% of the top 100 U.S. online retailers, customers spent more online than had been projected, USA Today reported.

This year’s online total was a 7.5% increase over the previous record of $9.12 billion set last year, according to the newspaper. That bodes well for Cyber Monday, which is one of the biggest sales days of the year.

Last year’s sales on Black Friday were hampered somewhat by higher gasoline and food prices, CNBC reported. Consumers this year appeared more willing to open their wallets.

“We’ve seen a very strategic consumer emerge over the past year where they’re really trying to take advantage of these marquee days, so that they can maximize on discounts,” Vivek Pandya, a lead analyst at Adobe Digital Insights, told CNBC.

According to Adobe Analytics, 54% of Black Friday online sales were made over smartphones and accounted for $5.3 billion, USA Today reported. This year’s figure is up from 48% in 2022.

Adobe Analytics believes that this could be the first shopping season where mobile sales could top desktop purchases, according to the newspaper.

According to Mastercard’s Spending Pulse insights, apparel, jewelry and restaurant categories had considerable spikes in sales, CNN reported.

In-store sales increased slightly more than 1%, according to the cable news outlet.

“I do think the paradigm has changed around the in-store Black Friday experience, the long lines and things like that,” Pandya told CNBC.

Consumers are “more in the driver’s seat” when they are online shopping, Pandya said, adding that buyers can make side-by-side price comparisons more easily from their smartphones or computers.

Adobe Analytics estimates that Cyber Monday will be the biggest retail event of the year, driving a record $12 billion in sales, according to CNN. That would be a 6% increase from 2022.

On Air107.3 The Eagle - Tampa Bay's Classic Hits Station Logo

See a new furry friend up for adoption each week, brought to you by Fence Outlet!


Win tickets to concerts, unique experiences, great prizes and more!


Get weather news that matters, including forecast and radar from 10 News!


Check out the newest blog, written by all of your favorite Eagle personalities!


Be the first caller to answer Fisher's "College of Rock Knowledge" weekday mornings at 7:50 and WIN! 877-595-1073


Swimming is a great recreational sport that can be enjoyed by people of all ages, especially here in Florida. But it’s important to know how to be safe while you’re in the water.


mobile apps

Everything you love about 1073theeagle.com and more! Tap on any of the buttons below to download our app.

amazon alexa

Enable our Skill today to listen live at home on your Alexa Devices!