Gwyneth Paltrow's $150 fake disposable diapers were meant to highlight real affordability problem

(NOTE LANGUAGE) When Gwyneth Paltrow's lifestyle brand Goop announced the Diapér [Dye-PAIR] -- a luxury disposable diaper selling for $150 for a pack of 12 -- it raised eyebrows.

Then again, Goop also sells that infamous Gwyneth's nethers-scented candle for $75, so it also wasn't exactly a surprise.

However, Paltrow took to Instagram to reveal The Diapér was just a gag, but one with a serious undertone.

Noting that "there was a lot of outrage" when Goop launched the item, Paltrow responds in a video post, "Good. It was designed to pi** us off." The "outrageous, fake luxury diaper [was] designed to shine a light on an outrageous luxury tax" put on the real thing.

In 33 states, she comments, diapers are taxed as a luxury item. "This leaves one in three families struggling to afford them," Paltrow says. "While eliminating the diaper tax is not a complete solution, it could allow many families to buy another month's supply."

"If it made you mad, good. Help us change the diaper tax," Paltrow concludes.

On Air107.3 The Eagle - Tampa Bay's Classic Hits Station Logo

Win tickets to concerts, unique experiences, great prizes and more!


Get weather news that matters, including forecast and radar from 10 News!


Check out the newest blog, written by all of your favorite Eagle personalities!


Be the first caller to answer Fisher's "College of Rock Knowledge" weekday mornings at 7:50 and WIN! 877-595-1073


See a new furry friend up for adoption each week, brought to you by Fence Outlet!


Swimming is a great recreational sport that can be enjoyed by people of all ages, especially here in Florida. But it’s important to know how to be safe while you’re in the water.


mobile apps

Everything you love about 1073theeagle.com and more! Tap on any of the buttons below to download our app.

amazon alexa

Enable our Skill today to listen live at home on your Alexa Devices!