The most often asked question is, "Why should I use Twitter?" The answer is simple! If you are not using Twitter then you are losing eyeballs and brand impressions which equates to "Lost opportunity!" Twitter is a social media tool that is realtime and there are easily employable tactics to increase your reach and brand awareness. Robert Neff has tested and proven this business model. This seminar will use real world examples to: 1. Discuss Twitter tools and apps; 2. Demonstrate how to leverage Twitter; 3. Show you how to drive eyeballs, brand awareness and reach; 4. Show you how to conduct research and target an audience; 5. Post discussion: Real world examples on how to build a brand online using the web and social media. 2:00pm - 4:00pm